Design with purpose.

Dan Sealey is an interdisciplinary designer born in Auckland, raised in Dubai and currently living in Canberra.
Working at the intersection of experience (UX), interface (UI), visual design, front-end web and illustration since 2012.


Experience design
UI | Visual design
User research
Front-end web
Brand strategy



Design begins and ends with the people who use or interact with a product or service, which is why holistic research is vital to having a deep understanding an audience and their context.


Making sense of what's discovered, enabling a strategic design approach that makes products and services meaningful.


Designing with an emphasis on usability, accessibility and clean aesthetics. Meeting the business requirements of clients, and exceeding expectations of their audiences.


Design is an iterative process, figuring out what works by testing and validating ideas through feedback. Having a transparent and collaborative process is key.


Design things to be used and enjoyed by people for the long-term. Design should look beyond symptomatic problems by understanding a product or service's touchpoints at a high-level—no shortcuts.

Case studies

I'm still building these, but I can talk about them in person or over Skype.


I'm still builting these, check my Behance for more.

People have asked me

  • — Can you talk more about your technical skills?

    My roots are in visual design, having worked with almost every print, digital and interactive medium you could imagine; I'm also self taught in front-end web development. As an Experience Designer, I've worked using Agile and Scrum methodologies, conducted and reported on qualitative and quantitative user research, produced interactive prototypes, ran stakeholder workshops and conducted usability tests amongst my other responsibilities. Communicating and working in alignment with business analysts, solution architects, developers, product owners and business subject matter experts is my bread and butter.

  • — What tools and methodologies do you use?

    I'm well versed with the Australian Digital Service Standard, working with an emphasis on usability and accessibility. I have been working closely with the Digital Transformation Agency's Design System, WCAG, 18F, UK.GOV and Google Material Design.

    Programs: Axure, inDesign, Illustrator, Photoshop, Dreamweaver, Lightroom, AfterEffects

    Languages and CRMs: HTML5, CSS (Boostrap4), jQuery, AngularJS, PHP, Wordpress, GovCMS, Microsoft Dynamics, Microsoft SharePoint, SAP

    Methodologies: Agile/Kanban, Scrum, Waterfall

    Operating systems and peripherals: Mac OS, Windows, Wacom Intuos5

  • — What are some projects you've worked on?

    Experience design: NDIS Participant Portal, CIOG Learning and Resources Centre, SkillsHub, Health Products Portal, myCASA, NDIS lexicon of terms, Lexicons of iconography

    Visual design: Flight Safety Australia Magazine, ICAO Annual Safety Report, AFP ThinkUKnow Corporate Report, Close Calls Magazine, Bintani Hops advertising, Total Property print, Club Lime advertising, 4DATA infographics, With Heavy Heart festival artwork, Brand design and strategy, Artwork and layout design for bands musicians

    Web design: Personal / eCommerce websites, Knowledge bases

  • — Can you explain your process in more depth?

    Absolutely! I don't share my entire folio on here due to required confidentiality for ongoing government projects. Send me an email and we can tee up a chat—I can talk you through my process and share relevant examples of my work.

Canberra, Australia
Dubai, United Arab Emirates
+614 3404 2004